Ever since brands and businesses realized how to pivot and augment user experience (UX), many tech advancements and trends have been implemented within software and digital product development.
With brands wanting to be more expressive and digital in their communication with the customers, they are getting their hands on embedding conversational user interfaces within their systems, thus venturing into uncharted territory.
For developers, creating Graphical User Interfaces (GUI) has been routine work now, the new experiment to be turned into implementation is all about developing Conversational User Interfaces (CUI).
CUI is a new frontier in human-machine interaction that accommodates the medium of emotions and natural language, backed up by robust technologies of Artificial Intelligence and Machine Learning.
Voice assistants like Alexa, Siri, Google Assistant, etc. are powered CUIs that have made human interactions smooth and intuitive and have thus paved the path for Conversational User Experience.
With all that said, you might have gained some insights into what conversational user experience is, and to expand your knowledge on the same, let’s proceed further.
Conversational User Experience (C-UX)
Conversational UX is a phenomenon that tends to deliver user experience mimicking human conversation via chat or voice or any other form of interaction that understands natural language.
“A chatbot is a conversational user interface that creates rapid and helpful customer interactions, facilitating user experience that is more human-like.”
Conversational user experience is the way that people communicate with a system or app through natural language. The purpose of conversational user experience is to make the user feel like they are talking to a human. This is done by following the basic rules of conversation.
The application should be able to understand and respond with short sentences, which can be done by using natural language processing techniques.
Conversational UX is a form of design that focuses on developing dialogues with users to create a more personalized and interactive experience. Conversational UX is the next logical step in the evolution of UX design, as it leverages technology to make interactions more natural and intuitive.
The automated conversational interface eases the interactions between humans and technology and learns along the way to enhance overall customer experiences and render them convenient.
Conversational user experience in a way is
- More engaging
- Easier to navigate.
- Faster
- More personal
Every brand is present in the market with a motive to create awareness, it uses marketing to build global engagement, they apply techniques to connect with people, build relationships, and help the community using technology at its best.
Communication is that single aspect that helps a brand to fulfill its every objective where conversational UI expectations can be accomplished by interacting with content, comments, and chats.
“90% of the time spent on mobile is dedicated to messaging platforms.”
Thus, brands have started to invest in conversational bots that stimulate conversation with humans to solve their problems in a modern, minimalist, and task-oriented manner. The need for ‘Speed for Change’ drives solutions that can easily be adopted by customers and business processes, thus simplifying tasks and speeding up procedures.
C-UX is the Next Big Thing in the Market!
Earlier machines were less equipped and interfaces were less efficient to render natural communication as a rigid language (using cryptic codes) was used to communicate with users.
But now machine language has become intuitive and relevant to the context of communication and has been leveraged using conversational user interfaces that are more humanized.
Not only in the interface design but the product designs have also been made more human-looking to make it feel less robotic and more
The most common, easy, and direct way humans communicate is through conversation. This is why, today, it is much more common for customer service channels to be oriented towards having a conversation with a bot to solve problems or concerns.
The Use of Conversational UX is Quickly Growing!
Conversational UX will be everywhere in the future, this is what experts believe. As machines and systems become more advanced and intelligent every passing day, delivering convenience to the user will be more significant in the future ahead.
To tap into the potential of CUI and CUX allow professionals at CodeGlo to apply improvement techniques within software development and design optimal conversational systems to enhance user experience in all possible ways.
About The Author
Raja Ramasamy
I paint web pages. Design is the bridge that connects humans and technology, and I build the most expressive yet dependable bridges at CodeGlo.
