Dating apps, undoubtedly, are one of the most prolific mobile app categories that has seen a boost in past decades and is believed to be amongst the fastest growing app verticals where its global market is expected to surpass 8.4 billion by 2027.
User experience matters a lot when it comes to any web application and a dating app must show its users what makes it unusual, fun, entertaining, and demanding. This is where marketing plays a significant role in making an online dating application visible to the world, thus managing its brand presence and user acquisition.
Based on a huge adoption of modern dating, smartphone users are exceedingly joining the online dating bandwagon where it becomes essential to pull up the dating app marketing gear.
Let’s highlight some tricks to successfully market an online dating application and enhance its web visibility and usability simultaneously.
Top Tricks to Market an Online Dating App
Headstart with Marketing Communication
The size of the market audience you engage is a critical factor that influences the success of your dating app marketing strategy. How far your marketing communication reaches is directly proportional to creating awareness of your brand and building its presence.
And to do so, reach out to the media that knows how best to pass the word around. Build the hype, spread the app press release as part of your pre-launch app marketing, and build the craze among the audience so that they are already convinced to sign-up and get going with your app.
Create Content for SEO
We all know an online app can’t make out in the market unless it is prepared for SEO. Certainly, it’s vital to get noticed by the masses but don’t forget that it’s equally important that it comes into the eyes of search engines too.
And this can be implemented by capitalizing on content marketing via posting blogs, videos, images, etc. on multiple social media and web platforms in the most righteous way possible.
Always remember, a brand must apply techniques that harness the people’s interest to drive organic traffic in adherence to the search engine guidelines for marking their high rank in the long term.
Moreover, every brand strives to create and publish the best content but only exceptional pieces make out to generate organic user interest and rally a decent following. Don’t limit yourself in producing content, as ultimately, your dating app will limit its users too.
App Store Optimization
App store optimization is another quintessential factor that will get an edge over your competitors. With millions of apps already residing in the Play Store and App Store, it’s difficult for users to find their way around your app unless they search your dating app by name.
You must get the app store search algorithm to direct them towards the app which is done through App Store Optimization (ASO). This is a marketing strategy that tactfully enhances app elements so that it’s noticed by the App Store search algorithms to do the needful.
ASO includes optimizing app descriptions, screenshots, keywords, titles, app demo videos, etc.
Gamify the Dating Experience
Considering all the fundamentals of a dating app, most of the apps are built keeping in mind the contexts of messaging and profile matching. The basic steps go like this:
Sign up, edit your profile, and proceed to find a partner.
This is a similar trail followed by all your competitors but what is that differentiates your app from theirs? It’s the app user experience that makes all the difference and can either make or break your app’s reputation and popularity.
The dating app must render an interactive experience to the users where they can play with the features and functionalities that encourage users to get back to the app at least four to five times a day. Gamifying the dating interface may include adding features like tap to like, swipe right/swipe left, emoji-texting, shake to refresh, and many more intriguing creative app elements.
Create a Viral App Video
Video influences the human mind to a great extent and undoubtedly, video marketing is one of the effective marketing strategies that drive quick results.
Check out this:
Fastest viral videos based on views gained in 24hrs after upload (as of March 2022):
source
Now that the power of viral app video marketing has the potential to push your brand to millions of individuals in a few couples of hours. Well, one has to struggle with these viral marketing videos as they don’t come easy.
These are videos with finesse, unlike normal videos, and embed the capability to pique widespread organic interest.
Dating app promotion is necessary to build awareness and engagement with the masses that helps you reach target audience and establish trust right from the start.
It starts from including required app features, pre-launch app marketing, generating market buzz, ASO, to effective digital marketing. If you need any help, our dating app experts are there to cover you.
About The Author
Arjun Angisetty
If CodeGlo were a car, I’d be the engine: crucial, behind the scenes, and most importantly efficient.
