Artificial Intelligence is an evergreen technology that has in many ways simplified the life of humans. Undoubtedly, one can say, it’s a world in which machines could solve the types of problems that were earlier reserved solely for human beings.
In the present era of running advancements, innovations, and transformations marketers cannot afford to miss capitalizing on this legendary technology of all times to reshape the face of marketing.
Whatever strategies are applied, marketing of a brand, product, or any service turns out to be successful if it excels at creating consumer trust and deriving a seamless customer experience.
A myriad of brands have incorporated the power of technology to build customer engagement levels that are beyond the reach of many tech-enhanced competitors.
Thanks to Modern Marketing!
Thanks to Artificial Intelligence corroborating Modern Marketing!
AI’s Roleplay in Modern Digital Marketing
Certainly, both technology and digital marketing have combined in a positive way that has led to the rise of improved operational efficiencies and understanding of the target audience.
Machine intelligence has advanced to a great extent where automated AI systems have become more mature than ever to drive conversions while simultaneously easing the workload of marketing teams.
Artificial Intelligence Marketing is all about enhancing the prospects of a business by enabling it to foster automated decisions based on data collection, analysis, and observation of behavioral patterns of consumers as per the changing scenarios or economic trends.
Practically, AI can help us deploy a more Targeted and Natural form of Marketing by developing tactical techniques to evolve our Creative, Analytical, and Technological capabilities in different types of tasks executed.
- Tasks that require creative abilities for the design of products, services, and communication actions. This is precisely the capacity that humans develop the most and the most difficult to simulate by AI.
- Tasks that require analytical skills to have the maximum knowledge of the motivations and objectives of people and their behavior. As well as the analysis of the results of all the marketing activities we carry out.
- Marketing plan execution tasks that require technological capabilities to develop marketing and sales actions in a totally personalized way.
How has Artificial Intelligence been Implemented in Digital Marketing?
# Predictive Analysis
Artificial intelligence, and specifically predictive analysis techniques, allows a brand to anticipate the needs of the user and offer them the content, product or service they need, even before they look for it.
What is Predictive Analysis used for in Marketing?
- Understand Consumer Behavior
- Optimize Resources and Spend
- Qualify and Prioritize Leads
- Retain Customers
Starbucks, a renowned name in the food and beverage industry makes well use of AI-Predictive analysis to serve personalized recommendations through their mobile app. The app is so programmed that it collects and analyzes user data, records purchase details (include their location, time, date, etc.), and serves customers with personalized marketing messages.
Meetcortex, a SAAS-based platform allows Marketing professionals to understand which graphic or audiovisual content has greater engagement and success among their audiences.
Content Creation and Personalization
AI is a very useful tool to attract visitors to your page by creating the right content. Thanks to this technology, you can know which topics are the most demanded and the ones that you like the most.
A real example of this generation of content can be seen in the world of cinema.
One of the renowned names of the entertainment industry, Netflix, already uses AI and its power-packed algorithms to create scripts in its series. By recognizing patterns that most interest their users, scripts, and series are created that have a high probability of generating sympathy and good reception among the Internet users.
The combining efforts of both humans and devices can generate quality content and further aid business owners in enhancing their client/customer communications in the most streamlined manner.
Data-Driven Marketing
With the emergence of the streamlining and complexity of Artificial Intelligence engines, different platforms have emerged that help the work of the marketing professional, mainly analyzing and executing actions as a result of the large collection of information from different channels.
Let’s think about all the information available from our users that we are not using: behavior on the site, likes and preferences, demographics, purchase history, applications that you use, and many others.
Now let’s think about analyzing and crossing all that information to obtain data that helps us make decisions and plan our marketing strategy.
Artificial Intelligence makes it possible!
Every interaction that a potential customer or a consumer has with a product or solution is used to make automatic decisions and for future optimization.
CRM (Customer Relationship Management) Applications
CRMs are in charge of identifying and qualifying users in the digital channel, chatting with the audience, and delighting customers. Ultimately they allow a business to manage and analyze its interactions with its past, present, and potential customers.
The functionalities of the CRMs where Artificial Intelligence is applied are predictive analysis with techniques such as lead scoring, sales forecasts, and customer micro-segmentation.
The increasing complexities of business processes and relationships have laddered which asks for AI intervention in the CRM systems to nurture the brand-customer relationship by closely analyzing the customer patterns.
Surprisingly, sales representatives spent nearly half of their time in CRM managing the crucial tasks where still 100% accuracy isn’t achieved. However, with AI doing their part this challenge can be eliminated by automating maximum tasks and offering valuable insights.
Email Marketing Campaigns
As already said that AI allows you to create customized content and personalized recommendations, the union of both allows you to create a perfect mailing campaign.
The algorithms analyze the history of a client and his preferences for your services and personalize the emails in such a way that makes a user feel that the brand knows them personally and serves them on a tray what they need to buy when they actually need to buy.
All the information is collected from online activity to know when that email is most likely to be read and when the purchase intention is higher. Each person has a different schedule, and the best way to reach them with your email marketing campaigns is to write to them when it suits them best.
Marketers who Lag to Leverage AI will be Replaced by those who Don’t!
AI is already in use in marketing generating hefty profitable results for businesses who have incorporated it in their business strategies and have leveraged its potential to a great extent.
As per Gartner, those who miss extracting the essentials of AI in the present times will no longer be competitive in the race and will lose hold of their potential customers and business prospects.
So why leave even that acute chance of witnessing such an unfavorable situation?
Let CodeGlo help you to make the best use of Artificial Intelligence technology to empower your business and its marketing techniques to make that significant leap.
With strong competency across all aspects of Technology and Marketing, our innovative service solutions are ideal to augment your business, well-aligned with your visions.
About The Author
Guru Angisetty
Always up for discussing business development, organizational leadership, CRMs, mobile apps, and marketing strategies.
